Things I do

01Concept

01ConceptI frame the idea before the first mockup: research, product thinking, and the creative angle everything downstream is built on.

I frame the idea before the first mockup: research, product thinking, and the creative angle everything downstream is built on.

02Visual

02VisualI give the project an identity that holds together: art direction, branding, typography, and graphic rules made to be reused.

I give the project an identity that holds together: art direction, branding, typography, and graphic rules made to be reused.

03Product

03ProductI turn the concept into a usable interface: UX/UI, wireframes, prototypes, then a design system the team can keep building on.

I turn the concept into a usable interface: UX/UI, wireframes, prototypes, then a design system the team can keep building on.

04Motion

04MotionI give the interface its movement: transitions, interactions and creative animation that guide the eye rather than pull it away.

I give the interface its movement: transitions, interactions and creative animation that guide the eye rather than pull it away.

05Code

05CodeI build what I design, front to back: clear architecture, readable and tested code, and a product that stays maintainable over time.

I build what I design, front to back: clear architecture, readable and tested code, and a product that stays maintainable over time.